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I’m an artist, more or less; nonetheless, I seem to have excelled in the business world.

I run the operations of a consulting firm, where I lead a team of project managers, consultants, and facilitators delivering complex projects for government entities.

I am also the co-founder of Loor Lemon, a career and talent consultancy, where we help individuals build meaningful careers and help businesses find the right people who align with their objectives and fit their company culture.

I also run a private coaching practice, where I focus on burnout recovery and teaching individuals how to live creatively by showing them how they can become the authors of their own lives.

Alongside all of this, I write, paint, make music, and spend a lot of time reading hard books.

The questions I keep coming back to these days are:
What does it mean to remain human in a world where spirits are measured, judged, and governed by technology?
How can we live fully in a world that is constantly trying to make us more efficient, simpler, and more predictable?

This website is where I think through those questions.

Here, you’ll mostly find essays, reflections, stories, and observations on technology, work, philosophy, culture, and art. I also occasionally write about cigars and wine, mostly as a dilettante but always with great enthusiasm.

If any of this interests you, subscribe to the blog or join my free newsletter on Substack. You can also find me on Instagram and YouTube… and you can always simply say hello.

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My Books

• A Poet’s Cigar Journal & Ten Poems, which is a poetic experiment in solitude, smoke, and time.
• The Muses of Hamra Street, which is a fragmented portrait of Beirut and its restless interior life.

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For collaborations, publications, or projects, you can reach me via the contact form.

To subscribe to my Substack newsletter, click here.

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